Here's The Problem
Do you know what the real problem is?
There’s a common misconception here in Nepal, and we’re working to help educate more people about it.
The common misconception is that nicotine is what makes smoking so harmful. Yes, it’s true that nicotine has risks.
But, the real problem is the SMOKE and the BURNING, not nicotine. Although nicotine is highly addictive and not risk-free, harmful agents are found in the smoke generated by burning conventional cigarettes.

Why is burning a problem?
You may be wondering what’s so bad about burning.
As soon as a cigarette is lit, it begins to burn at extremely high temperatures, releasing thousands of chemicals.
Among them are TAR, carbon monoxide, and carcinogens: Harmful substances which can lead to many smoking-related diseases.
Smoke is the culprit behind these diseases, not the nicotine.
Getting rid of burning
Today, nicotine products exist that don’t involve any burning or smoke.
When adult smokers choose not to quit, this is the next best option.
By cutting out the smoke, they are saying goodbye to tar and the other dangerous chemicals released by burning tobacco.
Of course, the best choice is to quit entirely.
However, consuming nicotine without smoke is a better way for smokers to reduce the harm in their lives.
